The mission of Nike, Inc., a renowned international athletic shoe and apparel company, is to “bring inspiration and innovation to every athlete in the world,” and they quickly add, “if you have a body, you are an athlete” (Nike, n.d.). Nike started from humble beginnings where employees were selling shoes out of their cars to become the world’s leader with global revenues of over $27 billion (U.S.) dollars (Statista, 2015).
The name “Nike,” originating from the Greek goddess of the same name standing for “victory,” (Wikipedia, n.d.) has been around for over forty years, and over that time it has defined and redefined the sports fitness industry, but not without its own missteps. It misjudged the popularity of the aerobics and fitness movement in the mid 1980s and veered off into the casual shoe market. Its growth also outpaced its management and effective decision-making (Willigan, 1992), and it had slipped from its position as the top-selling shoe (Taube, 2003). To reverse this trend, Nike hired Weiden+Kennedy, a well-known advertising agency, and they came up with the one of the top slogans of the 20th Century, “Just Do It” (Wikipedia, n.d.), which made its debut for the company in 1988. The words “just do it” propelled Nike’s popularity to its top position in the industry. Three years after the debut of “Just Do It,” the company had tripled its revenue to over $3 billion dollars, and has not looked back since (Willigan, 1992).
“Just do it” may be a catchy slogan with staying power, but it is the language of today’s lifestyle to spur people to get up and move. It is associated with good health, getting and staying in shape, and remaining active in all parts of life. This also has application within our faith.
Consider that the words “just do it” for Jesus Christ reflect a healthy relationship in service for Him. James expresses this very clearly as he addressed believers in Christ with the importance of a working faith:
What good is it, my brothers, if someone says he has faith but does not have works? Can that faith save him? If a brother or sister is poorly clothed and lacking in daily food, and one of you says to them, “Go in peace, be warmed and filled,” without giving them the things needed for the body, what good is that? So also faith by itself, if it does not have works, is dead. (James 2:14-17 ESV)
A servant of Jesus Christ absolutely needs to live under the premise of “just do it” in order to live as Christ provided His life as an example for us. We are to live as servants of Christ in a world where servanthood is more of the exception than the rule. We live in a world where many have adopted “an independent, self-sufficient, survival-of-the-fittest mentality” (Swindoll, 1981). God has called us to be distinct in a positive way in the world, and to make a difference. The difference is living the “just do it” way as Jesus did:
For even the Son of Man did not come to be served, but to serve, and to give His life-—a ransom for many (Mark 10:45).
Jesus provided a demonstration of what it is to be a servant by washing the feet of the apostles. He provided an explanation for them when He was finished:
When Jesus had washed their feet and put on His robe, He reclined again and said to them, “Do you know what I have done for you? You call Me Teacher and Lord. This is well said, for I am. So if I, your Lord and Teacher, have washed your feet, you also ought to wash one another’s feet. For I have given you an example that you also should do just as I have done for you. I assure you: A slave is not greater than his master, and a messenger is not greater than the one who sent him. If you know these things, you are blessed if you do them” (John 13:12-17).
Jesus showed them the power of servanthood, which is the essence of living a Christlike existence. To be in service for Christ is to live for Christ. He assures those who are living for Him that He will always be present in whatever is being done in His name:
If anyone serves me, he must follow me; and where I am, there will my servant be also. If anyone serves me, the Father will honor him. (John 12:26 ESV)
You can see how “just do it” can be a launching point for a person who is eager to serve Jesus Christ. Being a servant requires a willingness to do it and it takes practice to begin to master it. But what if you don’t know where to begin this process? In this instance, the best place to begin is the beginning.
- Just do it (now)!
Being a servant begins with a willingness to do something that will bring a positive change in someone’s life. It does not necessarily require that you need to use any special talent or ability. It may be moving furniture to reorganize a room or to help someone move from an apartment to a new home. It may be standing at the church doorway and greeting people while handing out the week’s church bulletin. Sometimes, it means buying a meal or even some groceries for a family who is in need. In a world where people are more often self-focused then not, the ability to step out and simply do something for someone is refreshingly distinctive. It’s the beginning step in a life of servanthood.
- Just do it without expecting anything in return
There is a way to treat people, and being a servant is no exception to this. A servant in Christ is to live in such a way that it is natural to do the right thing for someone, and to not expect anything in return or create a burden of obligation for the other person.
The essence of “doing what is right” is the foundation of what Jesus Christ represents:
Therefore, whatever you want others to do for you, do also the same for them—-this is the Law and the Prophets. (Matthew 7:12 HCSB)
The ways of the world normally see acts of compassion with suspicion. For some people, it is difficult to accept a person’s help because it is a societal norm that the help is to be reciprocated. As a servant of Jesus Christ, your acts of service are performed with a heart for Jesus and without any need or expectation for the person to do anything in return. The moment that the burden of returning the favor is left in place, that is when Christ’s presence is less visible, and when He is less likely to be glorified as you serve. We serve Christ freely and without any burden for ourselves and for others. People need to see the light and airy love of Christ in everything that you do in service for Him:
“Come to Me (Jesus), all of you who are weary and burdened, and I will give you rest. All of you, take up My yoke and learn from Me, because I am gentle and humble in heart, and you will find rest for yourselves. For My yoke is easy and My burden is light.” (Matthew 11:28-30 HCSB)
Our service for Christ, as we develop our heart for service, should also be an expression of what it is to live a life of freedom for Him (John 8:36).
- Just do it…and put some heart into it!
A servant for Christ not only demonstrates the example of Christlike behavior to others, but also learns the perspective of servanthood with the heart and mind of Jesus. As you learn more about Jesus through His Word and live in obedience to Him, He will most certainly transform you as you live as His example before others. Being refreshingly distinctive from the world means being set apart in a positive way. People will see your heart for Christ in what you do. “To be set apart involves changing from your old self to not only become a new creature, but a creature that becomes more and more Christ-like every day” (Gaines, 2015).
Therefore, brothers, by the mercies of God, I urge you to present your bodies as a living sacrifice, holy and pleasing to God; this is your spiritual worship. Do not be conformed to this age, but be transformed by the renewing of your mind, so that you may discern what is the good, pleasing, and perfect will of God. (Romans 12:1-2 HCSB)
Swindoll notes that a servant for Christ must change to avoid the world’s reasoning and conform to the thoughts of Jesus:
“How? By a radical transformation within. By a renewed thought pattern that demonstrates authentic godlikeness. Living differently begins with thinking differently” (Swindoll, 1981).
Living for Christ in this renewed mind will allow you to see the compassion of Christ in everything that you do for others.
Soon afterward he went to a town called Nain, and his disciples and a great crowd went with him. As he drew near to the gate of the town, behold, a man who had died was being carried out, the only son of his mother, and she was a widow, and a considerable crowd from the town was with her. And when the Lord saw her, he had compassion on her and said to her, “Do not weep.” Then he came up and touched the bier, and the bearers stood still. And he said, “Young man, I say to you, arise.” And the dead man sat up and began to speak, and Jesus gave him to his mother. Fear seized them all, and they glorified God, saying, “A great prophet has arisen among us!” and “God has visited his people!” (Luke 7:11-16 ESV)
Your servanthood with a heart for Jesus will be seen by people who don’t know Him personally as a wonderful introduction (and perhaps an invitation) to who He is. A servant for Christ truly is a light in a very dark world:
“You are the light of the world. A city situated on a hill cannot be hidden. No one lights a lamp and puts it under a basket, but rather on a lampstand, and it gives light for all who are in the house. In the same way, let your light shine before men, so that they may see your good works and give glory to your Father in heaven.” (Matthew 5:14-16 HCSB)
Chuck Swindoll noted that the opportunities to reach the lost, through servanthood, are limitless, and in your service, you personally receive joy in your accomplishments through your fellowship with Jesus Christ:
“In every town, every neighborhood, and on every block there are lonely and sometimes unlovely men and women who need to experience the love of Jesus. In every city there are children who have never known a gentle touch or a loving smile.” “There are acts of love and mercy that God has already prepared for you, so that you might share in His joy–so that you might grow in the grace and knowledge of our Lord and Savior, Jesus Christ” (Swindoll, 1981).
A life of servanthood for Jesus Christ is a life that embodies ministry in fulfillment of His Great Commission (Matthew 28:19-20). Your obedience and faithfulness to Him will be a witness for Him in everything that you do. Now, all that you need to do is “just do it.”
Mission of Nike, Inc. (n.d.). Retrieved July 18, 2015, from About Nike website: http://about.nike.com/
Statistics and facts on Nike (2015). Retrieved July 18, 2015 from Statista.com website: http://www.statista.com/topics/1243/nike/
Nike – Mythology (n.d.). Wikipedia. Retrieved July 18, 2015 from Wikipedia website: https://en.wikipedia.org/wiki/Nike_(mythology)
Willigan, G. (1992). Article – High-performance marketing: an interview with Nike’s Phil Knight. Harvard business review, July-August 1992 Issue. Retrieved July 18, 2015 from HBR.org website: https://hbr.org/1992/07/high-performance-marketing-an-interview-with-nikes-phil-knight
Taube, A. (2013). 25 Nike ads that shaped the brand’s history. Business insider inc. Retrieved July 18, 2015 from businessinsider.com website: http://www.businessinsider.com/25-nike-ads-that-shaped-the-brands-history-2013-8?op=1
Nike, Inc. (n.d.). Wikipedia. Retrieved July 18, 2015 from Wikipedia website: https://en.wikipedia.org/wiki/Nike,_Inc.
Swindoll, C. (1981). Improving your serve. Thomas Nelson. Nashville, TN.
Gaines, M. (2015). Message – Set apart for a purpose. Akron Alliance Fellowship Church. Retrieved July 18, 2015 from akronalliance.org: http://akronalliance.org/2015/01/11/set-apart-for-a-purpose/